An episode of the hit ITV game show saw eight people make it to the final round out of 100 contestants, leaving them to face the 1% question.

The 1% Club host Lee Mack shared the big question with the finalists, as they hoped to win a share of the £97,000 prize fund.

Unfortunately, all eight players got the answer wrong.

The difficult question – which only 1% of the UK population is said to be able to answer – was based on a graphic, which showed the number eight in the centre of an ice cube.

“What word is represented by this picture?” Mack asked the participants, who were given just 30 seconds to lock in their answers.

The host announced: “Your time is up. Let’s see who got it right,” with a tense pause following.

“I’m afraid you all got it wrong,” Mack told the disappointed contestants, before revealing the answer to be ‘Incubate’ (in-cube-eight).

The audience also shared their disappointed as the realisation that no one had joined the 1% Club set in.

However, one contestant did walk away with a small share of the prize money. Jonathan was awarded £1,000 for refraining from using his pass card to skip any of the questions.

Comedian Mack told the group: “Commiserations. You didn’t make it into the 1% Club but you can at least walk away knowing you did better than everyone else tonight.”

The final question stumped all of the remaining contestants (ITV)

Fans of the ITV game show shared their shock at all eight finalists failing to win on social media, with one person writing on X: “Not one person got it..!”

Another added: “The wheels on the brain bus well & truly fell off.”

While a third fan wrote: “Oh what a pity. None of them got it right, meaning that everyone leaves with absolutely nothing… apart from Jonathan, who keeps his £1k.”

And someone else commented: “Never seen that many get to the 1 percentage question before, and all men and all wrong. Hard one, they couldn’t even tell what the thing behind the eight was meant to be.”

The 1% Club was back on TV screens this week with four new episodes, airing from 9 December to 12 December.